A K-food cafe in Fortitude Valley was getting 53 people per week seeing their content. The owner was posting phone photos when she had time. Google had outdated hours and 12 reviews. The Instagram had 200 followers and posted once every 2 weeks.
Sound familiar?
The Problem
Good food doesn't sell itself anymore. 74% of diners now choose where to eat based on what they see online (MGH Survey). If your restaurant doesn't show up when someone searches "cafe near me," you don't exist to them.
This cafe had great food. But online, it was invisible.
What I Did (Day by Day)
Day 1-2: Shot everything.
50+ food photos with proper lighting and angles. Video for 4 reels. Interior shots. The owner kept cooking. I handled everything.
Day 3: Fixed Google.
Set up Google Business Profile properly. Uploaded 30+ photos. Fixed hours, categories, menu link. Started a review strategy.
A properly set up Google Business Profile accounts for up to 60% of a restaurant's website traffic (Go Fisherman).
Day 4-5: Rebuilt Instagram.
New bio. New highlights. Designed and scheduled 12 posts. Edited and uploaded 2 reels. Unified the visual style.
Day 6-7: Handed off.
Delivered a 2-week content calendar with captions, hashtags, and posting times. Gave the owner a simple guide. Done.
The Results
Why This Works
Restaurants with professional menu photos get 70% more orders (Grubhub). 82% of people order based on how food looks in a photo alone (CS Connect). 86% of potential customers leave after seeing a bad review (Sunday App).
Most restaurant owners know they should "do something" about marketing. But they're working 12-hour days. They tell a staff member to "just post something." It fails within 3-6 months. The Sprint fixes this in 7 days.