Portfolio | FLAVA Creative Studio | Brisbane Hospitality Cases

Lead case · 6 months · $0 ad spend

Honey Dew Valley

Modern brunch and Korean-inspired plates in Fortitude Valley. Started with a feed only 53 people a month saw. Six months later, 14,683 monthly reach with no paid ads.

Food photography Reels Instagram strategy Google Business Menu launches

Honey Dew Valley Instagram feed before working with FLAVA — Before 53 reached / month

Honey Dew Valley Instagram feed after six months of FLAVA — After · six months 14,683 reached / month

277x

Lift in monthly reach. Owner Insights, 2026-05.

+5,066%

Growth in monthly address taps. All organic.

334,834

People who saw the venue in 90 days.

$0

Spent on paid ads across the entire six months.

The food was already right. The customer path was not.

Honey worked the floor every day, and the food kept tightening, but online almost nobody could find her. Google had old hours. The Instagram grid did not look hungry. The website did not match the menu. Customers were dropping off long before they ever walked in.

The six-month rebuild moved each surface in order: Google first, food proof second, feed rhythm third, then menu launches as the engine kept compounding.

The numbers came from owner Insights, not estimates. Saturday became a record sales day. The team got tired in the way successful kitchens get tired.

"Today was a record sales day. Everyone was exhausted, and we still pulled it off. That is what makes today matter."

오늘 최고 매출 나온거 진짜 의미 있는 결과인 것 같아요. 다들 너무 지쳐 있었는데 그만큼 잘 해냈다는 증거라서 더 값진 하루였던 것 같습니다.
Honey Kim, owner · WhatsApp

Honey Dew Valley waffle chicken benedict — Signature brunch

Honey Dew Valley Korean set meal — Korean set menu

Honey Dew Valley iron pan stew — Editorial food

Honey Dew Valley MISU Latte poster — Product poster

Honey Dew Valley Creme Brulee campaign — Menu launch

Honey Dew Valley HANSANG poster — Campaign design

Opening day · one session

Stack'd Sandwich Bar

Brand new sandwich bar, opening day. Storefront, signature menu, owner portrait, and the live counter rhythm. Captured in one session that gave the venue a full month of opening-week content.

Storefront Food photography Owner portrait Atmosphere

Opening week is the only week a new venue gets free attention. Spend it.

The first session captured five usable angles per surface: storefront for Google, signature stack for the reel hook, owner portrait for the trust photo on the website, behind-the-counter for stories, and detail shots for menu visuals later.

One session, used across five surfaces over the first month. That is the opening-week leverage most new venues lose.

Stack'd storefront, opening day — Storefront

Stack'd signature sandwich — Signature sandwich

Customer ordering at Stack'd — The counter

Tested on me first

@waitwhatmj · @bnelately

Before any of this runs on a client's account, it runs on mine. The same five-surface system applied to a personal creator account and a Brisbane food editorial. Public, measurable, ongoing.

@waitwhatmj

Personal TikTok and Instagram. Korean food hacks and Brisbane bartender days. The video that hit 2.7M views and an 8.61% like rate (TikTok average is 3 to 5%) was a single asset, no boost, no paid amplification.

2.7M

Views, one video

8.61%

Like rate

@bnelately

Brisbane food editorial Instagram. A "Korean-Brisbane Food Insider" angle, photographed and written like a small magazine column. Slower, more curated, designed for save signals and DM forwards rather than viral spikes.

Editorial

Brisbane food

Building

Live, ongoing

WORK THAT MOVED
THE NUMBERS.

Honey Dew Valley

Stack'd Sandwich Bar

@waitwhatmj · @bnelately

@waitwhatmj

@bnelately

WANT YOUR
case here?

WORK THAT MOVEDTHE NUMBERS.

Honey Dew Valley

Stack'd Sandwich Bar

@waitwhatmj · @bnelately

@waitwhatmj

@bnelately

WANT YOURcase here?

WORK THAT MOVED
THE NUMBERS.

WANT YOUR
case here?